By veronique | November 7, 2014
TAGGED AS Adwoa Aboah, Art, AW14, Beautiful, British Fashion, Color, Fashion, Faux, Faux fur, Fun, Hannah Weiland, London designer, Poplin, Shrimps, Sophia Webster, witty
Shrimps is one of my new favorite brands on the market. I’m hooked! A newly launched faux-fur fashion label from the young London-based designer, Hannah Weiland. With a background in History of Art and a diploma in textile design from the London College of Fashion, she takes her inspiration from the witticisms of modern art and a playful engagement with pattern and texture.
Her brand is built around carefully sourced fabrics that emphasise colour, Shrimps has created a range of beautifully crafted pieces, perfect for the forward-thinking customer with a taste for the fun in fashion. A great British brand that captures British humour, creativity and innovative fashion.
For AW14, Shrimps predominantly draws inspiration from a British childhood. The collage artwork of Eduardo Paolozzi, British cartoons, childhood memories and doodles of daisies – which have been translated onto the lining of the collection, are seen through the colours, the accessories and RTW collection.
Colour remains key with a heady combination inspired by the collage work of Eduardo Paolozzi. Pastels, classics and pop-brights combine throughout the collection; in powder blue, strawberry and cream pink, as well as a rich navy and a brilliant bright pink flame. Emphasising the colour combinations are the ‘Shrimps’ Breton stripes, once again featured on the coats in a variety of new forms. Childhood memories play into the collection, with the ‘Ivana’ scarf inspired by a traditional British striped school scarf, the ‘Pluto’ collar in keeping with the Popeye’s sailor collar and a new ‘Shrimps’ mascot – ‘Lenny the Lion’, inspired by the ventriloquist Terry Hall’s puppet ‘Lenny the Lion’, whose catchphrase
was “Aw, don’t embawass me”. A British brand inspired by a British childhood.
For Spring Summer she has collaborated with Poplin and Sophia Webster to create a series of fun pyjamas (which can totally be worn during the day) and the most dream worthy shoes. The pearl details are my favorite aspect of the collection.